Think about how your potential customers might look for you by writing down ideas in the form of sentences customers looking for X service in Lublin customers looking for the price of product X customers who need repair of product X customers who do not know which product model X to choose Each sentence is a general topic that relates to a potential customer of your company. People search in very different ways and it is impossible to describe a service with just one phrase. You will probably find many such topics and each of them with the use of appropriate tools can be assigned a few a dozen or so keywords which gives a very large number of words for which a potential customer can find your website.
Thanks to this approach it is much easier to optimize the website for the positioning process. Each of us is different and everyone searches for products or services differently in search Latest Mailing Database engines it is worth being prepared for every option. Preparation of the page structure You already know most of the keywords your customers might use. I assume that a long list of keywords which you probably keep in a spreadsheet does not tell you much. It is understandable that such a list should be grouped and structured. Why? You need to know that one keyword can only be assigned to one return and specifically to one URL.
You cannot optimize many subpages for the same keywords because it interferes with positioning. Then the phenomenon of keyword cannibalization arises which is negative and can cause loss of traffic. You must know that Google search results are actually links to individual subpages. You can rank only one subpage per query. Google search results are subpage links Of course it is easier the other way around and one URL one subpage may appear in Google for many queries but it is important that these phrases are related thematically.