Print Publications I started with advertising in Print Publications; these included small local papers, magazines as well as regional, national and global Email Database newspapers and magazines. Having a solid campaign within your local market can be a real boon to your local awareness, as chances are, the majority of people within CRE industry we meet everyday Email Database read at least one of the publications you've advertised in. While this may not cause someone to buy a property, it does keep your companies name recognition prominent within the community.
Regional, National and Global publications are the Email Database opposite. In my experience people reading the Wall Street Journal will see an ad and inquire about it. Our office actually had a few transactions done by reaching out to investors in other Email Database states and even one in another country, both of which came from the WSJ's property ad. In my opinion, I see local publications, and maybe even regional publications as a means to keep your target audience Email Database familiar with your name through branding campaigns, while national and foreign publications can be a great way to actually gain new contacts and potentially move your properties.
Direct Marketing I have always had a strong dislike of the term, as it reminds me of late night commercials and Internet scam sites. The truth is Direct Marketing should Email Database include sending collateral directly to clients and relationships you've generated. If you're just grabbing a random email list or mailing list and sending out information, chances are you won't get Email Database much of a response and people will dislike you. Remember, negative impressions last longer than positive ones. Postcards, Flyers, email campaigns, cold calling offices in person and leaving your information with flyers can all be considered forms of Direct Marketing.