Except for basic guidance and necessary Q&A, do not do anything beyond expectations; Big coffee please: Use authoritative attributes to attract traffic to the greatest extent. If you executive email list observe many online education institutions, you will find that the operation of free lectures, free open courses, and 1 yuan series courses basically conform to the above five characteristics, and the traffic of knowledge-paid products mostly uses these five points to complete the cold start and executive email list operate again. For example, once promoted the 1-yuan Rubik's Cube class in the summer, using fission unlocking, inviting doctoral students.
From the Chinese Academy of Sciences to give lectures, using the recording and broadcasting mode, and group operations only provide class reminders and data transmission, which executive email list is very suitable for the thinking of paying for knowledge. Looking at the training logic, there are four key points: Relatively high price: low-priced courses are relatively free courses, high-priced courses are relatively low-priced courses, the executive email list latter requires more decision-making costs than the former; Low frequency: Whether it is product development, promotion cycle, or frequency of use. It is much lower than free courses; Re-transformation: It is necessary to guide the demand during the service process.
Divert the courses of the next stage, and prepare for realization; Doing word-of-mouth: It is necessary to pay attention to service details, operate according to standardized executive email list procedures, and exceed user expectations. In fact, these four points are naturally possessed by education and training products, and are also the reason why it is difficult to directly use traffic thinking to convert high-priced products. Using three-stage rocket thinking is to solve the problem of low conversion rate of high-priced products. The specific role of training logic is also reflected executive email list in the transformation of low-priced courses, because the service level of low-priced courses in the past is difficult to match that of high-priced courses.