For this you need input from all kinds of stakeholders. After all, they have to be able to handle it. And they have to take responsibility for their groups. A content architecture only works well if you determine for each group what the goal is, who is responsible for it, and which content belongs in it. Digital Channel Strategy Also make agreements about what you do where. We come across too often that the same messages are shared in all channels: intranet, social platform (in multiple groups), Teams, newsletter. The expectation is that this maximizes the reach, but it actually leads to people dropping channels, because "you don't read anything new there.
It's okay to talk about the same topic on different channels, but think about the pros and cons of each. For example, a social platform lends itself very well to dialogue, but it is somewhat volatile. For example, link the conversation with the official message on the intranet, which in turn can refer to documentation in the knowledge base, which is updated by a Teams Fax List group. With the multitude of channels and stakeholders within organizations, this is a considerable search and coordination job. We make 'railway timetables' for customers that record and explain these agreements. In any case, as a communication department, set a good example by adapting your communication to the channel! Communication, take the lead! Far too many organizations let hybrid work run its course.
According to the aforementioned Future of Work research , no fewer than 72% of organizations do not have a clear hybrid work policy. Under the guise of 'flexibility', teams are often allowed to figure it out for themselves. A major problem is ownership: the digitization part lies with ICT, well-being with HR, team agreements with line managers and engagement with you from Communication. But who takes the lead?