Precisely, the search without clicking shows us the content we need in a summarized way at the top of the results and the best, without having stepped on a single mouse button. WHEN DOES GOOGLE GIVE US THE OPTION TO USE SEARCH WITHOUT CLICK? Google usually shows them when they are very specific or specific searches, an example may be the following What time is it in New York. no-click searches lasagna recipe lasagna recipe Earth circumference. search without click 3 WHY IS GOOGLE GIVING MORE IMPORTANCE TO THIS TYPE OF SEARCH? It is no secret to anyone that the penetration of smartphones grows every year due to technological development, consequently queries through smartphones are much higher, even more than through desktop computers.
At least 11 percent of clickless searches are from mobile devices, 9.5 percent from PC's. In addition, the arrival of Artificial Intelligence (AI) will make life much easier for users and will executive email list dramatically increase voice searches on devices such as the Apple HomePod, Google Home. THE PROS AND CONS OF NO-CLICK SEARCH Google always seeks benefits for users, but this phenomenon of clickless searches is clearly detrimental to the visits that a page can receive.
Since after obtaining the necessary information the user does not need to enter the website. It is estimated that at least out of every 100 queries, 62 do not click on any link and only 38 click on any of the results. RICH FRAGMENTS OR RICH SNIPPETS CAN HELP YOU Let's remember that rich snippets make up the normal Google results, to which additional information from the HTML data of the page is added, such as photos, ratings from other users, etc. The important thing is that our page manages to stand out among the first of all the results that Google gives us in the SERP'S with valuable content, with a well-implemented SEO strategy to increase the chances of obtaining the rich snippet at the top.