This is the only way they can ensure that their customers experience a consistent brand experience at all locations. Industries for which local marketing is particularly relevant retail trade financial services insurer automotive industry B B company travel and tourism industry gastronomy service provider Delivery services and couriers Local marketing is not only critical to the success of B C companies. It also significantly influences how the various stakeholders experience and perceive a B B company. What s more the strategy can even be interesting for brands that don t even have their own branches such as Schwarzkopf. Why is local marketing important Around percent of all Google searches are Near Me searches.
Percent of these result in a store visit within hours. The potential whatsapp mobile number list of local marketing is therefore huge it helps brands to draw the attention of the immediate neighborhood and addresses a company s target group precisely at the moment when they are looking for a product or service so ready to buy. But local marketing also strengthens the relationship between a local company and the neighborhood When companies interact with their customers and create a positive local brand experience Near Me brand experience for them they increase brand loyalty customers become customers Fans and brand ambassadors.
There are other reasons for this The advantages of local marketing Reach the target group precisely Make the brand more visible and better known Generate higher sales Make the brand more attractive with a positive reputation Strengthen their loyalty through customer interaction Understand the needs of customers better Constantly improve your own services The most important tips for your local marketing strategy. Use local listings on Google Apple Facebook and other online directories For successful local marketing you should list your company in the most important search engines online directories and map services as well as the usual social media channels and rating portals. The most significant are to name a few Google Bing Facebook Instagram Apple Maps etc.