Questions Questions are Ardath's favorite component of personas: "You need to figure out what questions your persona would ask at each step of the Jewelry Retouching process." Questions form the basis of conversations. People ask something, you answer, and then they go, “That's great, but what about that?” Etc. component 6 questions Source: Ardath Albee 2016 ICC Presentation When you put your character's questions in a logical order, they form Jewelry Retouching a storyline. For example, potential customers don't ask "What are my options for a supplier?" until they answer "Why the hell should I care?" Each time you answer a question, you open the door to the next question.
We have to prepare ourselves to be mentors, to help people solve a series of problems,” says Ardath. When you use this approach, people who engage with a certain set of questions tell you where they are in the buying process. We can create Jewelry Retouching content that not only educates our potential customers, but also educates us about our potential customers . “Getting the right questions for each stage of the buying process is an Jewelry Retouching essential part of building a personality. Questions can inform a coaching program. They can inform a lot of things,” says Ardath. HAND-RELATED CONTENT: Go beyond analytics to give customers the content they need
7. State Character Content Preferences You need to determine the content preferences of your characters: Channels: Which channels do they prefer? Social networks: how Jewelry Retouching do they use social networks? Content: What tone, style and voice engage them? Are they more inclined to engage with content that has a half-glass perspective or do they Jewelry Retouching need a stick – “Hey, you put yourself at a lot of risk if you don't do this”? Formats: do they prefer text? The sound? Visual? Long form? Short form? Interactivity: do they want ROI calculators? Infographics? Quiz? Webinars with Q&A sessions?