A successful IP always has a lot to learn from. Today's dismantled tuba is "Zhu Xiaohan", which became popular with the filming of the father-daughter relationship video, 3 million executive list followers in 5 days, 35 million sales in a live broadcast, 48 million+ Douyin fans, and became the head of short family funny videos IP. Although the funny skit seems simple, it executive list interprets the joys, sorrows and sorrows of ordinary people, which can easily trigger the audience's sense of intimacy and recognition, and is more likely to resonate.
There are higher requirements in terms of acting skills. Moreover, compared with other genres such as beauty makeup and gourmet food, the volume executive list is still small, especially in the short video field such as Douyin, the development of funny short executive list dramas is not mature, and it is not easy to survive. So, how did Zhu Xiaohan counterattack? Next, we will dismantle it in detail from three aspects: account positioning, content operation and commercial realization.
01 Account positioning Zhu Xiaohan started the update in May 2018, and the early positioning is still very vague. Looking at the bottom of the executive list video, it is not difficult to find that Zhu Xiaohan's first video is of her dancing in a shopping mall. The response to this video was mediocre, and the attention was not high. Therefore, the team decisively chose to executive list transform. Continuing the style of Zhu Xiaohan, using the characters of the old man and Xiaohan to spread practical car knowledge in a relaxed, interesting and down-to-earth way, and later became the head.