Ads become trustworthy Google Phone Number Database pursues three important values. The aim is for advertisements to be valuable, transparent and reliable. Google sees that ads are becoming more and more reliable. In the Phone Number Database past year, for example, they have received 5 billion responses to display ads worldwide . As a consumer, you can provide feedback for every display advertisement if you do not find the advertisement interesting ( signal function) or if you no longer want to see the Phone Number Database advertisement mute function. In this way, the algorithm learns more and more about which ads are relevant to each target group and individual.
Google pursues three Phone Number Database important values. The aim is for advertisements to be valuable, transparent and reliable. 2. Google Ads & Marketing Platform Less than 2 weeks ago, Google introduced that Google Ads will replace the well-known product AdWords. In addition, organizations with a larger budget are given Phone Number Database the opportunity to get started with Google Marketing Platform. The purpose Phone Number Database of this product classification is to work more integrated and to have more time for other things. The automated campaigns should make this a reality. We will discover in the coming months what the effect of these new products.
Want to learn more about Phone Number Database Google AdWords rebranding? Read the article 'Google AdWords becomes Google Ads'. 3. YouTube Maximize Lift A few weeks ago I wrote an article about all the new developments within YouTube. At the time, it was not yet known that any more updates will be rolled out in 2018. The Phone Number Database main addition to the YouTube ad arsenal is a new smart bidding strategy: Maximize Lift. With this bidding strategy, you as an advertiser can serve an ad to users who are highly likely to consider Phone Number Database a brand, when they are ready to make a purchase and when they have a video ad in the customer journey.