The above picture is a portrait interval map of the head of the group organized by Founder Securities, which is roughly the same as the proportion of the author’s contact during the actual operation; among them, the proportion of community convenience stores is the highest, reaching about 70%, and the others account for 30%. %. So why does the platform give priority to community convenience stores when choosing channel portraits? 1. The head of the group has a high degree of compatibility with the main business In addition to Bao Ma, other channels generally regard
community group buying as a sideline of their own. Convenience stores and post stations are generally found around the community; compared with milk powder, mother and baby stores, etc., their site coverage is sufficient, but convenience stores One of the core advantages compared to the station is that it also sells goods, but the text message service convenience store is offline, and the community group purchase is online. However, as the head of the group (usually a store manager or a clerk), he does the same thing, that is, sells more goods. Therefore,
the attributes of community group buying are highly compatible with the main business of the head of the group. The willingness and importance of long-term cooperation are also high. As for the post station, it mainly does package collection and delivery, etc. The degree of fit between community group buying and the main business of the group leader is low, especially when encountering some double eleven and double twelve, many post stations are expressly prohibited. He has been in the community group buying business for a long time, so the cooperation of the group leader is low.