When I was sorting out my thoughts recently, I suddenly bulk sms service thought of an interesting word - "information transmission efficiency" Four key points: information sender, information receiver, content, scene Let's talk about "information sender" and "information receiver" first. In the training camp mode, officials and users switch back and forth between these two roles. Case 1: Information sender: official personnel, information recipient: user In the training bulk sms service camp mode, most of them are like this. Most of the users are passively receiving information. When we are in charge of the training camp, we never seem to ask ourselves a question: what do users want? "Scenario" and "Content" 1. "Scenario" determines "Content" Just in time to talk to my colleagues about this again today,
I'm driving "content" according to the role we bulk sms service currently use "scene" WeChat Private Chat: Creating User Stickiness When a person is willing to be alone with you, your relationship heats up very quickly! Therefore, when we are chatting privately, we must approach the user as much as possible. When you treat users as friends, don’t be so high-profile, and bulk sms service don’t be so customer service, users will naturally be willing to communicate with you. Don't be too blunt, of course, my friend. WeChat group: The environment affects users With a group of good people, you will naturally be good At first, I was going to say that the WeChat group is for information access,
But I found that there was a problem with this bulk sms service idea, and it was more appropriate to replace it with "environment". Why is the WeChat group called "environmental influence users"? When everyone forms a group for a common thing, there will always be some users who can't keep up with the group, or users who are hesitant. We use "environmental influence" to influence User (navy?) Then the efficiency of information transmission in WeChat bulk sms service groups has dropped a lot compared to private chats. Two factors: 1. The open rate of WeChat groups is lower than that of private chats. 2. When groups receive information, if they don’t name a certain person or some people accept the information, many people will not pay attention (it’s not about themselves?) Therefore, I will require team members to send messages in