On April 18 and 19, 2017, F8, Facebook's annual conference, will take place. We should learn more about the future developments of Instagram, owned by Facebook. In the meantime, its new features are already full of promise for businesses. This is a good conversion lever thanks to reduced steps and loading time as well as a simplified customer journey and an improved user experience.Exit overloaded hotlines and forms to post, now it's on Twitter that you have to manage your after-sales service . In recent years, more and more companies have adopted the network to deploy a new generation customer service: a more modern customer relationship, and a spirit that gives the company a more attractive appearance and attentive to its customers.
Back on this change in after-sales service, with for example some avant-garde brands that have devoted themselves to reactive after-sales service on Twitter. Why is Twitter fax list the right platform? Twitter is the second most used social network in France, and its members include influencers, bloggers, and more generally connected people who have real power over a brand's e-reputation . Using Twitter for its after-sales service thus makes it possible both to avoid excesses and transform a failed action into real bad buzz, but also, on the contrary, to maximize positive feedback and benefit from beneficial word-of-mouth.
Twitter allows a company to provide quality assistance, by being reactive and present with its consumers, allowing it at the same time to listen and get an idea of the discourse of Internet users on the brand, and its "social" picture. How to make after-sales service on Twitter a lever for your e-reputation? More and more users are turning to Twitter to share their feedback, and although this practice is still not very widespread, there are some best practices to quickly become an expert who listens and is recognized by its consumers as such. To be reactive Fast and efficient pay service.