The more people click on an optimized website, the higher its search engine ranking, which helps increase the visibility of the website, especially if it reaches the top of search engine results pages (SERPs). 2. Automate With Chatbots Even if you already have a frequently asked questions (FAQs) page, some customers have uncommon questions that might not be within the FAQ. Instead of sending a reply to everyone one by one, you can automate Real Estate Photo Editing your response and engagement by using a chatbot. If you have no idea what a chatbot is, it is a portmanteau word for chat and robots, which simulate human conversation. When using chatbots for automated responses, you have to set the right tone and provide options that your customers can click on so they can get the right answer to their inquiries.
Here is an example of automating responses with chatbots. 3. Reduce Cart Abandonment With Remarketing Campaign While it is true that no one can please everyone, that does not mean you cannot change their mind. Besides resolving the reasons why customers abandon products on their shopping carts, like mandatory account creation, limited payment options, lack of security measures, and high shipping costs, you can also persuade people who visited your e-commerce website with a remarketing campaign. Remarketing refers to a digital marketing strategy that businesses use to exhibit ads with attractive promotions or offers to e-commerce website visitors and encourage them to reconsider the products or services they have checked out before. 4. Instil Trust With Customer Reviews Since trust is the foundation of every relationship, earning customers’ trust can help your e-commerce business grow. To gain the trust of your target audience, you should let those who purchased your products or experienced your services leave a review on your e-commerce website. You should know that their feedback can be your most valuable digital marketing asset since it can influence the decision-making of others who also plan to do a business deal with you. In that case, consider including a customer review section on each product page of your e-commerce website to convince interested customers to make a purchase. 5. Update Potential Customers With Email Marketing Another digital marketing strategy that can help your e-commerce business grow is email marketing. Many companies use this method to update customers about their products or services.
They can also share helpful information to make their customers’ lives easier or ease their decision-making process. To successfully do email marketing, however, you have to build an email list. It is like a contact list, but instead of phone numbers, they are customers’ email addresses that want to learn more or receive relevant information about your niche. Here are some tips on how to build an email list. Use popup inquiry forms to encourage people to sign up for discount coupons and other exclusive promotions Distribute a survey Add a call to action button with lead generation forms for visitors to download whitepapers and other information relevant to the industry 6.