Or the Do-it-yourself tax software, email list customers manually doing it or other national accounting firms? For each type of competitor a different comparison can be made, so email list it has to be narrowed down to at the most two leading types of competitors. email list What differentiates you from competitors? Once the competition has been defined, compile a list of the things the company does better as well as differently.
Next rank them by their importance to the target customer. Select email list the leading one or two for the homepage of the company's email list website and make sure to include these in the elevator pitch or short summary to quickly define the company. Over-complicating this email list will be a mistake.
Only one or two pointers email list are enough to move customers to a decision. What is the cost? How fast can it be delivered? Is the service the most personalized? Are law firms in Atlanta exclusively served by the mentioned accountant? Create a Marketing Strategy Statement By putting the five email list most important decisions about your marketing into a sentence, it will look like a proclamation where the blanks could be filled in: The company's name is the prominent category to email list provide distinctive benefits to target customers.