Jul 06, 2022
In Welcome to the Forum
For those of you who aren't familiar with it, Google Data ghost mannequin effect service Studio is similar to the Google Analytics dashboard, but it's pretty cool. This is a free reporting tool that is easy to use, customize and share. Having laid out your conversion tracking in the previous step, you can transform this hard data into a compelling interactive report that your team members can access 24/7. Communicate and make it easier to understand the hard-earned increase in organic brand awareness, user engagement, and / or generated leads. Sample Data Studio Content Marketing Campaign ghost mannequin effect service Report Sample Data Studio Campaign Report: This image uses sample data provided by Google to protect the privacy of our partners. Brand awareness To convey brand awareness, look at search impressions of your campaign's target keyword variations and your brand's position in SERP. A red bar graph that visualizes brand awareness in a data studio report Brand Visibility Graph: This image uses sample data provided by Google to protect the privacy of our partners. Simple visible graph Insert Graph: Time series graph. Data source: SearchConsole Site impressions. Dimensions: Date. index: Impressions (renamed to Visibility). Average position. Date range: Custom: From this year to the present (except today). Filters the variation of the search term you are interested in. Filter the countries targeted by the campaign. advertisement Continue reading below It's done! This chart shows how content marketing campaigns affect brand awareness in SERPs for key terms of interest, without extra noise. Organic Audience Engagement Visualization goal 2 is ghost mannequin effect service viewer involvement. Now that you have a content ranking of your target's key terms, are consumers interested? This data uses a filtered table to show only variations of the targeted keywords. We are comparing visibility (impressions) and engagement (clicks). Organic Audience Engagement table sample Data Studio Content Marketing Report Organic Audience Engagement Table: This image uses sample data provided by Google to protect the privacy of our partners. Simple engagement table This is for Google Organic Search only. To retrieve data from additional search engines, you need to use the Data Studio "connectors". advertisement Continue reading below Insert Graph: Table. Data source: Search Console Site impressions.