Aug 02, 2022
In Welcome to the Forum
The follow-up question to pretty much every question in the above list should be "why?" Through these interviews, you're trying to understand your customers' (or potential customers') goals, behaviors, and motivators. But keep in mind that people aren't always great at reflecting on their behaviors to tell you what drives them at their core. You don't care that they measure the number of visits to their website, for example. What you care about is that they measure these visits as a way to show their higher-ups that they're doing a good job. Start with a simple question for instance, "What is your biggest challenge? Then spend a good amount of time diving deeper into that one question to learn more about that person. You learn more by asking, "why?" than more superficial questions. Buyer Persona Examples Let's go over some examples of completed buyer personas fax number list to get a better understanding of what they look like. B2B Buyer Persona Example The image below is a B2B buyer persona for someone who works in HR. The persona paints a clear picture of the target customer's struggles and how the business can best meet those needs which, in this case, is HR recruiting tools that streamline processes, make recruiting easier, and help HR expertly manage their overall job duties. b2b buyer persona example B2C Buyer Persona Example The image below is a B2C buyer persona for a music streaming service. Buyer persona examples: b2c buyer persona Based on this persona, a streaming service would want to ensure that it has a mobile app that is user-friendly, sends new music notifications, and makes it easy for users to discover new music related to their interests and share content with friends. Create Your Buyer Personas Create your buyer personas to understand your target customers on a deeper level and ensure everyone on your team knows how to best target, support, and work with your customers. This will help you improve reach, boost conversions, and increase loyalty. To make matters more complicated, 39% of those who pivoted in 2021 changed their content plan a whopping three times throughout the year. the number of times media planners pivoted contentDespite all that turbulence, 62% of media planners say their content performed better than their goals in 2021.